Your Body Is Changing. That Doesn’t Mean You Have to Compromise on Comfort—or Style.
Let’s talk about something that doesn’t get enough attention, but affects half the population: perimenopause and menopause.
They’re not just about periods stopping. They’re about bodies shifting, hormones swinging, and confidence being tested. And the truth is, the way you care for your body needs to shift too.
At Eroe, we believe your wardrobe should rise to meet you through every season of life. And that starts with understanding what’s happening—and knowing you’re not alone.
What Is Perimenopause, and When Does It Start?
The average age for menopause in the U.S. is 51, but perimenopause—and its symptoms—can begin 8-10 years prior. Perimenopause is the transitional phase into menopause. It typically begins in your 40s, but can start as early as your mid-30s. It can last anywhere from 4 to 10 years, meaning it’s not a blip. It’s a real, lived phase of life Stat: Over 75% of women experience hot flashes during perimenopause.
→ Source: North American Menopause Society (NAMS)
Common symptoms include:
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Hot flashes and night sweats (over 80% of women experience hot flashes during perimenopause.)
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Increased perspiration (especially underarms and chest)
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Breast tenderness or swelling
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Skin sensitivity or changes in skin texture
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Mood swings, anxiety, or irritability
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Irregular periods or heavier bleeding
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Weight redistribution (especially around the belly)
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Insomnia or disrupted sleep
What’s Happening in the Body?
Estrogen and progesterone—the hormones that regulate menstruation—begin to decline. This affects your body’s temperature control, sweat production, skin elasticity, and even how your body stores fat.
You may notice you’re sweating more during the day, even without exertion. Or waking up damp. Or that your usual bras or tops now trap heat in ways they didn’t before. This isn’t just discomfort—it’s your body telling you it’s changing.
So What Can You Do? (Besides Tossing Ice Packs in Your Bra…)
You deserve solutions, not just sympathy. And that’s where small shifts in what you wear—like the Eroe Bra—can make a big difference. Our patented design isn’t just about style—it’s about supporting your body where it needs it most:
✅ Moisture Barrier Protection
Sweat from hot flashes stays contained—not soaked into your silk blouse or favorite tee.
✅ Breathable, Antimicrobial Layers
Our bra is designed to keep you cool, dry, and odor-free, even on your most uncomfortable days.
✅ Gentle Support Without Digging or Restriction
As your body changes, comfort becomes essential. Eroe provides structured support without harsh seams or underwire that aggravate swelling or tenderness.
✅ Invisible Under Clothing
You can layer it under anything, including your go-to power outfit or favorite vintage tee, without visible lines or bulk.
Additional Solutions for Perimenopausal Support
Pairing the right bra with lifestyle shifts can make this chapter feel less like a struggle and more like a re-introduction to yourself.
🔹 Sleep Cool
Switch to moisture-wicking sheets and wear breathable sleepwear.
🔹 Nourish & Hydrate
Focus on calcium, vitamin D, healthy fats, and water. Hormonal changes affect bone density and hydration levels.
🔹 Move Your Body
Even 30 minutes a day can help with mood swings, temperature regulation, and sleep quality.
🔹 Talk to a Provider
Don’t be afraid to bring up hormone therapy, supplements, or other medical interventions. You deserve to feel good.
You’re Not Fading—You’re Evolving
Perimenopause is not the end of vitality—it’s a transition to a new, wiser, more intuitive you. Your body is communicating with you. The least your wardrobe can do is listen.
The Eroe Bra was made for these moments—the hot flash before the boardroom pitch. The unexpected night sweat before a big event. The in-between seasons where your body surprises you.
You deserve solutions that feel empowering, not embarrassing. Because this is not about hiding what your body is going through. It’s about meeting it with grace, support, and the right tools.
